Event guides · by industry
The conference floor, show by show.
One guide per conference: who is actually in the room, what they came to buy, how to be the booth they remember, and what the week has to return in qualified pipeline. Written from the aisle by the people who work it.
Jul 31 – Aug 5, 2027
Black Hat USA
Mandalay Bay, Las Vegas, NV, USA
How security vendors generate qualified pipeline at Black Hat USA. Who attends, what CISOs want, how to stand out on the Business Hall floor, and how to run AEs for measurable conference ROI.
- CISOs & Deputy CISOs
- VP / Head of Cybersecurity
- Security architects
Apr 5–8, 2027
RSA Conference
Moscone Center, San Francisco, CA, USA
Field marketing guide to RSA Conference: who actually buys, what CISOs want in Moscone, how to stand out, and how to run AEs for qualified pipeline — not badge scans.
- CISOs of Global 2000
- Heads of GRC & audit
- VP Security Engineering
Aug 5–8, 2027
DEF CON
Las Vegas Convention Center, West Hall, Las Vegas, NV, USA
How security vendors work DEF CON without cringe: who is actually there, what practitioners want, how to stand out, and how to keep AEs useful in a culture that hates pitches.
- Red team leads
- Security researchers who influence tool choice
- AppSec directors
Cloud · Infra · AI platforms
Deep Tech & Cloud
re:Invent and Summit weeks reward operators, not brochures
Nov 30 – Dec 4, 2026
AWS re:Invent
Multiple venues across the Las Vegas Strip, Las Vegas, NV, USA
Field marketing playbook for AWS re:Invent: who attends, what cloud buyers want, how to stand out across the Strip, and how to run AEs for qualified pipeline.
- VP / Head of Cloud
- Directors of Engineering
- Cloud architects & FinOps
Jun 7–10, 2027
Snowflake Summit
To be confirmed
How data platforms generate qualified pipeline at Snowflake Summit: ICPs, buyer intent, stand-out tactics, and AE/SDR operations on the show floor.
- Heads of Data Platform
- Analytics engineering leads
- CDOs / VP Data
Sep 23–24, 2026
Big Data LDN
Olympia London, London, UK
Field marketing guide to Big Data London at Olympia: who attends, what UK/EU data buyers want, how to stand out, and how to run AEs for qualified pipeline.
- Heads of Data / Analytics
- CDOs
- Data platform architects
Next edition: to be announced
dbt Summit
The Cosmopolitan, Las Vegas, NV, USA
Field marketing guide to dbt Summit, the conference formerly called Coalesce: who attends, how to talk to analytics engineers without cringe, how to enable AEs, and how to measure pipeline.
- Analytics engineering leads
- Heads of Data Platform
- dbt Cloud decision-makers
Looking for a different show?
The Conference Floor Menu
Every conference on our radar through 2027, filtered by who is actually in the room — and where Audience Experts can deploy.