Security · GRC · Identity
Black Hat, RSA Conference, and DEF CON concentrate CISOs, security architects, and red-team leaders into a week where every booth sounds the same. The teams that win treat the floor as a qualification system, not a brand moment.
Deep, story-driven playbooks for the shows where this vertical buys.
Jul 31 – Aug 5, 2027
Mandalay Bay, Las Vegas, NV, USA
How security vendors generate qualified pipeline at Black Hat USA. Who attends, what CISOs want, how to stand out on the Business Hall floor, and how to run AEs for measurable conference ROI.
Apr 5–8, 2027
Moscone Center, San Francisco, CA, USA
Field marketing guide to RSA Conference: who actually buys, what CISOs want in Moscone, how to stand out, and how to run AEs for qualified pipeline — not badge scans.
Aug 5–8, 2027
Las Vegas Convention Center, West Hall, Las Vegas, NV, USA
How security vendors work DEF CON without cringe: who is actually there, what practitioners want, how to stand out, and how to keep AEs useful in a culture that hates pitches.
Real results from the homepage case studies. Nothing here is invented for the guide.
Cyber Industry
1 May 2025
76 SQL delivered, $1,790K Pipeline created
Just one week before the event, the client signed on. We responded swiftly, held prep calls, designated a skilled representative, and within days she was bringing high-intent leads directly to the booth.
Security Compliance Industry
18-19 Aug 2025
124 SQL delivered, $1,570K Pipeline created
We sent two Audience Experts with the CEO of the company, who decided to use us as a walking booth. We kept the traffic going with relevant people (SQL).
Tell us who you sell to and which quarter you need pipeline in. We come back with the shows where your ICP is densest, and what a deployment on each would look like.
Estimate a deployment